Digital Marketing refers to promoting products, services, or brands using digital channels such as search engines, social media, email, and websites. It enables businesses to reach targeted audiences, track performance in real time, and optimize campaigns for better results.

Modern digital marketing leverages data analytics, automation, and AI-driven tools to improve engagement and conversion rates. Platforms like Google Ads and Meta Ads Manager are widely used for running targeted advertising campaigns.

Key topics you will learn in this course:

1. Introduction to Digital Marketing

2: Website Planning & Creation

3: Search Engine Optimization (SEO)

4: Search Engine Marketing (SEM)

5: Social Media Marketing (SMM)

6: Content Marketing

7: Email Marketing

8: Affiliate Marketing

9: Influencer Marketing

10: Analytics & Tracking

11: Online Reputation Management (ORM)

12: E-commerce Marketing

13: Mobile Marketing

14: Marketing Automation

15: Freelancing & Career

16: Real-World Projects